AD: Charlotte Frank, Mary Buzbee
CW: Elizabeth Swartz, Nelle Thomas, Caleb Ledbetter
>Work completed for the National Advertising Student Competition. As a team, we completed a comprehensive Ad campaign for Ocean Spray with the aim to target Millennials.
Problem: Millennials see Ocean Spray as an outdated brand.
Solution: Position Ocean Spray as a brand that understands the Sensation Seeker's drive.
> Password: bogs